As an exploratory and experimental entity, we often reevaluate what we’re doing, reserving the option to change stuff as we go. One change we’re making this month is getting off of Facebook.
Why? The GIF above says it all.
This is not driven by any particular objection to Facebook as a platform (even though, coincidentally, as I’m writing this on 3/22/18, Facebook is in the news and under discussion for various problematic things) — this is a decision we are making based on the value-to-time ratio, and discussions over the last few weeks. Since Facebook is set up to make profit, their algorithms make it such that to get real value from the platform as small business entity, you need to spend a certain of either money or time on the platform to get real value from it.
Since Feminist Oasis already has:
- This website and blog — sharing thoughts, posting resources and hosting dialogue
- Twitter — sharing updates
- Instagram — sharing updates
- Email — sharing updates
- Slack — conversation/chat (private channel for coworking attendees)
- EventBrite — events and ticketing
- Flickr — Photos of our events
and other platforms that meet specific needs, we were not finding that very many people were discovering us through Facebook. It’s easy to get lost in the noise of a platform that is already so full.
Sure, there’s an argument to be made that there is value in being present where people ARE, already, and many find great value in Groups and other functionality on the platform. But for us right now, we are okay taking back the time spent on Facebook and focusing on creating more blog content, posting events on EventBrite (or perhaps soon, Meetup.com), and using email, Twitter and Instagram to spread the word. You can still share our events and content on your Facebook profile, if you like — but we’ve decided not to spend energy there.
We are still in experimental mode, and are happy that folks who share our vision and values are discovering us and helping us figure out how we show up in the world.
You can stay in touch with us and get updates through any of the channels and platforms above, or find our posters and zines tucked away in various places around the Seacoast. We’ll keep evaluating all those channels, too — that’s what being in experimentation mode is all about!
We’d love to hear from you in the comments below on what platforms you’ve found helpful, or channels that you’d decided to skip for various reasons: